A Private Atlanta Gym to Launch Your Next Chapter.
OPEN to MEMBERS 5am to 11pm
Every. Single. Day.

Come as you are. No dogma, no drama, no pretense.
Just get down and dirty and become better than you were yesterday.



Open for members 5am to 11pm. EVERY. SINGLE. DAY. Even holidays.
That means on Thanksgiving, while other places are closed, you could be here, burning off that turkey! SWEET!

Keep in mind the weird part: if you want to join us, you need to come by during staffed hours so we can get you oriented and give you your key access.

Typical hours when we are staffed to accept new members:
Monday through Thursday 10am to 7pm.
Fridays 10a to 2p.
Saturdays 10a to 4p.
Sundays by appointment.

Note that these hours are typical and sometimes change.
If you’re going to visit us, stop by during staffed hours and ring our doorbell, or call 404-549-7767.


What’s your jam? We have what you need to get lean, get swole, get limber, get clarity or just get started.
People go to the gym for different reasons; to look better, feel better, supplement an outside adventure or balance one’s life.

  • CARDIO: Matrix treadmills, ellipticals, stationary bikes and stair climber
  • FREE WEIGHTS: multiple squat racks, custom benches, dumbbells, kettlebells and more
  • TACTICAL CONDITIONING: monkey bars, TRX, battle rope, Concept 2, gymnast rings, heavy boxing bag
  • SELECTORIZED MACHINES: full line for the entire body, equipped with rep counters and timers

We invite you to run your next mile, get your next squat PR or get started with us!


$34/month for gym access with no long term contract.
That’s about a dollar a day.
A one time enrollment of $60 does apply. If you and a partner join together, you split the enrollment fee.

It’s just as easy to cancel as it is to join. No games.

When you are ready to move on, you can cancel with a 7 days notice of your final billing.


Dude, this is hard work! Yes, it is, but a coach is like a hack to faster fitness with smarter plans that deliver results.

We know what it’s like to be in your shoes. If you are stuck, lost or just starting out, we affiliate with the best coaches and trainers to meet you at your level.
Our coaches are more than just nationally accredited trainers. They have tons of experience.

We do our best to match you with a coach that can help with the process effectively and safely so you can find your strength. Note: If you already have a relationship with a trainer, then let’s talk about bringing them in so you can continue on your path.

Need something with more specialization? Many of our coaches have field specific expertise.

Training for a marathon? Meet with a coach who has won the Atlanta Marathon and is a local legend.

Want to completely transform you physique? Meet a professional natural bodybuilder who can help out.

Need get into game day shape? Meet with a coach who has trained action heroes and athletes to be physically ready.

And remember: when you work with one of our coaches YOU are in control, training on YOUR schedule with NO long term contract.

If you are READY to take the next step to getting better, we can help match you with the coach that best fits your needs.


Do you get motivation from working in a group?
Think of your favorite group exercise studio but with 365 gym access too. We have energy, community and empowerment all on your terms.

We offer a few Group Exercise Experiences: Yoga, fat-burning, boot camp style and strength specific offerings to help keep your body moving.
It won’t feel like a huge class where you are just a number.
The class sizes are smaller, more intimate with more attention to make sure you are on the right path.
Our instructors have ownership and creative control over the classes they teach so we’re sure you’ll have a great experience as a result.

Which Group X class you take is up to you and you only pay for what you sign up for.
See the offerings, schedule and purchase class sessions via our app!
Download our app now by clicking the red button below!


***Note: Trial classes are offered. Session purchases may expire after one month of purchase and cannot be refunded, so be sure you can attend the classes you are purchasing!


What? You mean you don’t want to join a clique or feel like you have to wear a ‘uniform’ to workout?
Don’t worry. It’s chill here.
Nobody cares what car you drive, how much ya’ squat or if you ate a pizza last night.
If you want to make friends, that’s great, but if you want to be a lone wolf and just do your workout and leave, that’s cool too.
If you want help, we’re here for you. If you want to be left alone, totally fine.
People of all fitness disciplines and levels coexist and respect each other. No dogma.
Our gym is a place where you can find your strength, maybe get some PR’s, learn and play.


Our members are awesome! Come join us!

It’s nice to look at us on your phone or PC, but wouldn’t it be cool to come see the gym in person?
Make sure the equipment is cool. Check to see if our bathrooms are clean. If you want, meet with a coach.
This is your jam so make sure the environment is just what you’re looking for.

We are open to members 5am to 11pm every day of the year.

Want to check us out? Come by during staffed hours and ring the doorbell.

Staffed hours to join are:
Mon – Thu 10a to 7p
Fri 10a to 2p
Sat 10a to 4p

Basic Gym Access is $34/month with a one time enrollment of $60.
Anything additional (Group X or Training) is completely up to you, so you are only paying for what you use.

No contract and no drama.
When you are ready to move on, you can cancel with a 7 days notice of your final billing.

Signing up is easy, not cheesy and takes about five minutes to get you key access.

You can think about it, but why not just come see for yourself?

We are located at 1853 Memorial Dr. 30317, easily accessible to anyone from Parkview, Kirkwood, East Lake, EAV, Edgewood, Reynoldstown or L5P.


Check all that applies to you:
learning how to workouttraining and coachingfat lossstrength developmentinjury preventionflexibilityphysique transformationsport specific trainingjust want a place to workout